Akron Public Schools asked us to create a campaign for its 2014 open enrollment promotion in November. We decided to create a visibility campaign called “Programs that Work.”  The campaign elements were carried out throughout the 2014-15 school year and will be modified with various messages.

We needed to let parents know that they had to open enroll their kindergartners.

Postcard

Open enrollment postcard

Open enrollment postcard

 

 

 

 

 

 

West Side Leader B&W ad

West Side Leader B&W ad

Digital billboards

Digital Billboards

We carried the message inside the buses and added copy.

Interior Bus Signs

Client: Akron Public Schools
Campaign: Open Enrollment 2014