By Sara Lundenberger – Director of nonprofit consulting No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following...
4 things to remember about social media donors for year-end giving
By Lauryn Rosinski – Marketing and PR account coordinator This year is more than halfway over – and, as the weather starts to cool down, we are all marking our calendars for holidays and planning the final quarter of the business year. Additionally, if you work for a...
3 operational changes leaders must make to propel their nonprofit or small business
By Amy Wong – President I believe the best way to propel your nonprofit or small business is to look for methods to improve your operations. When your systems and day-to-day items are working well, you can better deal with the curveballs that come your way. As...
Celebrate National Nonprofit Day your way
By Sara Lundenberger – Director of nonprofit consulting Every day, we are all impacted by a nonprofit in our community, whether we know it or not. I pass through Zoar, which is preserved by a nonprofit. I walk my dog, Lucy, who I rescued from a nonprofit. I drive...
Three reasons your nonprofit needs to establish marketing personas
By Kayleigh Fladung – Marketing and PR services manager If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer personas)...