“Influence of Culture on Buyer Behavior”
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Tuesday, Nov. 16, 2021 – 2 pm EST

Cultural influences play a major role in everyday life, including the way we purchase and donate. Culture is a part of us, but it is easy to forget that it is often the reason behind our behaviors and actions. So, why do we decide to make a purchase or donate? What factors motivate us more toward one cause over another and why?

There are many consumer behavioral beliefs and pop-cultural trends that impact our decisions. Even rising societal practices of becoming more accepting and standing for a cause can impact what motivates us to give and to whom.

Join us to discuss how cultural influences impact buyer behavior and how understanding these trends can elevate your fundraising.