“The Psychology Behind Giving at Year-End”
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Tuesday, Oct. 19, 2021 – 2 pm EST

It’s commonly known that year-end giving contributes substantially to nonprofit funding. But why? Many organizations work longer hours and print more pledge cards to increase donations. However, there may be an easier way to increase donations without the extra work.

Taking into consideration things such as timing, obligation, routines and emotion, we discover why donors are more prone to give at year-end. Using this understanding combined with a few simple tips, you can enhance your fundraising to be at its best for year-end.

Join us to discuss the reasons behind year-end giving and how to leverage it for your organizations.