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WEBINAR – Digital Data for Nonprofits
June 22, 2021 @ 2:00 pm - 3:00 pm
Measuring the effectiveness of your nonprofit’s digital marketing can provide you with a wealth of information about what part of your marketing strategy is working (and what isn’t). Data analysis can also help organizations better understand their constituents and donors, evaluate their marketing campaigns and create personalized strategies and content.
But with an endless amount of performance data available, how do you know which metrics matter? And, how do you use that information to improve your marketing and fundraising efforts?
Jen Carroll and Annalisa Hilliard, marketing strategy consultants at Data Dames Marketing, will join us to discuss ways to collect and use data to guide your organization’s marketing efforts and improve constituent engagement.