It’s commonly known that year-end giving contributes substantially to nonprofit funding. But why? Many organizations work longer hours and print more pledge cards to increase donations. However, there may be […]
Understanding the motivations, behaviors and actions of donors are vital to leveraging your fundraising initiatives and goals. By examining the experience through the mind of a potential donor, nonprofits can […]
Measuring the effectiveness of your nonprofit's digital marketing can provide you with a wealth of information about what part of your marketing strategy is working (and what isn't). Data analysis […]
