In full disclosure, I am not a fashionista. In fact, I hate shopping for clothes. But that doesn’t mean I don’t have some knowledge of what is going on in fashion. I have a teenage daughter – need I say more?
However, I pay close attention to what is happening in marketing communications and fundraising. I spend a great deal of time reading, listening to experts in the field, fielding questions from clients, trying new things and making sense of it all. What I have found over time is that there are many similarities to fashion. So, as a nod to some of my favorite fashion designers (Coco Chanel, Donna Karan), I compile this list of Five Tips for Fashion-Forward Marketing and Fundraising.
- Stick with tried and true– not trendy: Well-written content, proper grammar, attention to detail and forging strong relationships never go out of style. While industry trends come and go (QR codes and telethons anyone?), strong writing and relationship skills continue to be the basis of every successful campaign.
- Accessorize: If you stick with what is tried and true, adding trendy accessories is definitely acceptable, as long as they don’t take over the outfit! One of my colleagues says it well. “Social media is a tool not a strategy.” So use tools/accessories such as social media, to enhance your basic outfit (plan). But, don’t use them without some strong wardrobe basics.
- Stay classy: Just as a revealing outfit speaks volumes about the person wearing it, so does inappropriate communications and fundraising. I am amazed by people who forget their manners and resort to tactics that compromise their integrity and that of their organization. Yes, today’s society is much more accepting of poor language, revealing clothing, etc. But that doesn’t mean it should make its way into your communications and fundraising efforts. Stay classy. You never know who you may offend.
- Edit: Yes, there can be too much of a good thing. So, just as you take a look in the mirror before you head out the door, take a look close look at your campaign before you launch. If there is too much there, do some editing. Or if there is not enough, add some more.
- Change with the seasons. Just as you change up your wardrobe as the seasons change, consider making modifications to your materials and messages. They also get bored easily. So don’t be afraid to try new things and make changes to keep things fresh.
Take a minute and look at your fundraising and communications plans just as you would your wardrobe. Consider making necessary adjustments so you too can be fashion-forward in your efforts.