There is often confusion about the definition of branding. Many people consider an organization’s logo, colors and taglines as its brand. These items are certainly components of a brand, but a company or nonprofit’s brand comprises so much more.
When our Dot Org team works with you to develop your brand and brand identity, we consider the look, feel, story and ethos behind your organization or company. We think about how your customers and donors feel when they walk in the door or interact with you online. We look at why they continue to buy or support the organization. And we identify situations where people stop buying or giving to determine where things in your brand aren’t working.
Let us help your organization with a variety of branding-related items including:
- Logo development
- Brand identity – brochures, business cards, e-mail graphics, website graphics, templates and more
- Brand rollout – planning and rollout of your new brand
Contact us today at [email protected] or at 330.247.2180 to learn more about how we can help you with your branding projects.