Client: Akron Public Schools
Skills: marketing strategy, concept development, content, social media, design, photography
Attending a quality preschool is important to a child’s development and academic success as they enter kindergarten. For many families, however, it is not affordable. Akron Public Schools asked us to create a strategy to drive enrollment for four-year-old students into its preschool program, which is free to most families. We created a marketing strategy for them that included billboards, Facebook advertising, print material and tradeshow/event display materials.