By Lauryn Rosinski – Marketing and PR account coordinator
We have all heard the saying that it takes a village to reach a goal or accomplish a big task. We can all apply this thought to many attributes in our personal and professional lives – it takes a community of people to achieve success.
Nonprofits and small businesses understand this better than most organizations. In order to build brand awareness, execute their mission and make an impact, nonprofits and small businesses must have a lot of support from different constituents. These include peers, mentors, volunteers, donors and investors. They also need support from sponsors and partners.
To maintain their beneficial relationship, nonprofits and small businesses must show sponsors and partners recognition, both privately and publicly. One platform that nonprofits and small businesses can use to do this is through social media.
Here are some of the best ways you can recognize sponsors and partners through the social media platforms.
1. Include social media recognition in sponsorship packages.
If you are hosting an event for your small business or nonprofit and are interested in sponsorships, you will more than likely present organizations of interest with sponsorship opportunities and packages. Some benefits for sponsors include a certain number of tables and chairs at the event, public acknowledgement during speeches and larger ad sizes in event brochures and programs.
When coordinating with potential sponsors, make sure to include social media recognition among sponsorship opportunities. Sponsors will want their names and contributions to be recognized by the public – and what better way to reach a larger audience range than through social media?
For sponsors that make larger contributions, you should create an entire post that thanks them for their support. Meanwhile, you can feature multiple sponsors that made smaller donations in a separate single post. During the event, you can also make a general thank you post to all sponsors.
Most importantly, when you promise social media recognition to sponsors, , make sure to follow through and create the posts accordingly.
2. Learn more about your partners and sponsors before posting.
Picture this. You are going to your organization’s social media accounts and you decide to post about one of your collaborative partners. You check back an hour later and you realize that you tagged the wrong account or used a hashtag that has nothing to do with your partner.
You can avoid this situation by researching your partner’s social media prior to posting.
When you are doing your research, ask yourselves the following questions: What is this organization’s tag (often preceded by a @ symbol)? What hashtags do they use? How often are they on social media? Is there any relevant content of theirs that we should be sharing on social media? And what information is important to share about our partners?
3. Include relevant information about your sponsorship or partnership – and give thanks!
There is a reason that an organization decided to partner with or sponsor your nonprofit or small business. Their contribution or partnership also has an impact on your organization.
For these reasons, you will want to include important details about their sponsorship or partnership – what their contribution may go toward, how your missions align, any further involvement with the organization, etc. You will also want to be sure to thank them for their generous support or for the work they have done to further the reach of your organization.
Note: For sponsors, we would not recommend including the financial details regarding an event sponsorship, such as how much that an organization spent or the perks a sponsor received. However, you can list what type of sponsor they are. For example, if you have Bronze, Silver or Gold sponsors, you can include which level the organization you are sharing information about falls into.
4. Build awareness about your sponsors and partners.
Any relationships that nonprofits and small businesses make with organizations or individuals should be mutually beneficial. This ideology can also be applied to the relationships small businesses and nonprofits have with sponsors and partners.
Of course, more often than not, sponsors and partners will want to work with you for altruistic reasons. However, these same sponsors and partners probably also want to get their names out there to the public. You can build awareness of these organizations through social media.
When posting about sponsors and partners, include in your messaging a brief statement about who they are and what they do. Try to feature their logo somewhere in the post, whether you post an image of the actual logo, a photo of staff wearing the logo on their shirts or signage where the logo appears. And link to their website in the post, so as your followers can learn more about them.
When working in a nonprofit or small business, it is important to acknowledge your “villagers” and let them know their work makes a difference. If you follow these steps to recognize partners and sponsors on social media, you are taking a step in the right direction to building and strengthening your “village” and beyond.
Want to learn more about our social media consulting services? Contact us at [email protected] or 330.247.2180