by Lauryn | Oct 17, 2019 | Advice, Communications, Consulting, Fundraising, Grant writing, Marketing, Nonprofit, Social Media
By Sara Lundenberger – Director of nonprofit consulting As you write your appeal letters, grant narrative or marketing copy, you might be thinking about how to properly tell your story and engage your audience without alienating the people or community you...
by Lauryn | Oct 10, 2019 | Advice, Communications, Marketing, Public Relations
By Kayleigh Fladung – Marketing and PR services manager Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get to know...
by Lauryn | Oct 2, 2019 | Communications, Consulting, Marketing, Nonprofit, Small Business, Social Media
By Lauryn Rosinski – Marketing and PR account coordinator We have all heard the saying that it takes a village to reach a goal or accomplish a big task. We can all apply this thought to many attributes in our personal and professional lives – it takes a community of...
by Lauryn | Sep 11, 2019 | Advice, Consulting, Donors, Fundraising, Giving, Nonprofit, Planning
By Sara Lundenberger – Director of nonprofit consulting No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following checklist will cover a lot of the...
by Lauryn | Aug 8, 2019 | Advice, Communications, Marketing, Nonprofit
By Kayleigh Fladung – Marketing and PR services manager If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer personas)...
