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Writing for audiences in sensitive situations

Writing for audiences in sensitive situations

by Lauryn | Oct 17, 2019 | Advice, Communications, Consulting, Fundraising, Grant writing, Marketing, Nonprofit, Social Media

By Sara Lundenberger – Director of nonprofit consulting As you write your appeal letters, grant narrative or marketing copy, you might be thinking about how to properly tell your story and engage your audience without alienating the people or community you...
Four tips for effectively communicating with diverse audiences

Four tips for effectively communicating with diverse audiences

by Lauryn | Oct 10, 2019 | Advice, Communications, Marketing, Public Relations

By Kayleigh Fladung – Marketing and PR services manager  Knowing and understanding your audience is extremely important. In a past blog post, I talked about best practices for building marketing personas and the way they can help your organization get to know...
Recognizing partners and sponsors on social media

Recognizing partners and sponsors on social media

by Lauryn | Oct 2, 2019 | Communications, Consulting, Marketing, Nonprofit, Small Business, Social Media

By Lauryn Rosinski – Marketing and PR account coordinator We have all heard the saying that it takes a village to reach a goal or accomplish a big task. We can all apply this thought to many attributes in our personal and professional lives – it takes a community of...
A year-end appeal checklist

A year-end appeal checklist

by Lauryn | Sep 11, 2019 | Advice, Consulting, Donors, Fundraising, Giving, Nonprofit, Planning

By Sara Lundenberger – Director of nonprofit consulting No, it is not too early to think about your year-end appeal. As a matter of fact, it might be a little late. But, if you haven’t started planning – don’t freak out! The following checklist will cover a lot of the...
Three reasons your nonprofit needs to establish marketing personas

Three reasons your nonprofit needs to establish marketing personas

by Lauryn | Aug 8, 2019 | Advice, Communications, Marketing, Nonprofit

By Kayleigh Fladung – Marketing and PR services manager  If you have worked in the for-profit marketing world, there is a good chance you have heard of the benefits of building marketing personas. Marketing personas (sometimes called buyer or customer personas)...
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