A project near completion
by Sara Lundenberger, fundraising and marketing strategist
A few weekends ago I got the chance to volunteer at the Sixth Annual Cleveland GiveCamp. GiveCamp is a chance for local nonprofits to work with graphic designers, content writers, developers and other volunteers to create a new website, GPS based walking map and even a 3D instructional game for free in 3 days.
Here are the five things I learned that can apply to any job.
1- Preparation is key: As with most projects, a little background work can make a huge difference. The nonprofits that came to camp with content, photos and logos ready to go were leaps and bounds ahead of those that showed up with a lot of excitement, but nothing prepared.
2- If at first you don’t succeed…Pivot: I had the chance to sit in with three different teams throughout the weekend. The common theme on every team was changing directions. If the first idea you have doesn’t work, change it and keep changing it until it does.
3- The tech world isn’t run by 20-somethings: Yes- there were a lot of very young code writers and developers working all weekend. But they weren’t the only ones. Don’t assume that because someone is older than 30 they can’t possible understand CSS or PHP. Knowledge and experience are a pretty unbeatable combination.
4- Think outside the box: Just because you haven’t seen it done before doesn’t mean it can’t be done. I saw a lot of projects that started with a “It would be great if our site could…” and ended with a site that can do that and more.
5- Teamwork always wins: Whether you were on a project team, the security team, a floater and/ or Team Z (the non-technical, everything else group of volunteers) nothing would have been accomplished without teamwork. One team had 19 people working at all hours of the night to finish its project.
5b- Know your strengths: This sort of goes along with teamwork, but is a little different. Everyone has strengths, whether its web development, graphic design, social media or just being a worker. Use what you know and don’t be offended or upset if you aren’t needed.
I hear countless stories from small nonprofits who are frustrated with their boards.
Surprise, nonprofits! The boards get frustrated with you too.
I tend to see the biggest frustration with smaller nonprofits for several reasons:
- They don’t have internal resources to manage a board effectively.
- They are often run by individuals who are passionate and capable of running the organization, but have received no training in managing a board
- They have little board turnover. This leads to stagnation, boredom and apathy.
- They are not strategic in their board recruitment. As author Jim Collins would say, nonprofits “need to get the right people on the bus.”1 Many do not.
Unfortunately, this frustration can be detrimental to the organization over the long term. So, here are some suggestions to help nonprofits AND their board members develop a successful relationship.
Suggestions to nonprofits:
- Have an outline of board member expectations – and stick to them. Financial support, meeting attendance and volunteer expectations are key components of this outline. If they don’t agree, they shouldn’t be a board member.
- Communicate regularly and clearly. One of the best pieces of advice I received was from a board member. “Remember that you live your job every day. We don’t and we forget some of the things you tell us. So, if there is something important you want us to know and learn, keep telling us,” she said. Ergo, regular communication is critical.
- Delegate. Your board is there to support you. If you outlined expectations, you should be able to delegate tasks. So, don’t just talk at board meetings. Create action items.
- Have a nominating committee. The job of this board-led committee is designed to recommend potential board members with specific skills who will help your organization move forward.
- Set term limits. It doesn’t matter how well you implement suggestions 1-4. There will always be board members who aren’t effective. Term limits help you rotate “underperformers” off the board.
Suggestions to board members:
- Make a gift! Period, done, end of story. If you are a board member of a nonprofit, you must write an annual check to the organization. Make it meaningful. • Ask questions. If you don’t understand something, ask. Your question may help the organization run more effectively.
- Offer your personal or business expertise. Do you know how to write business plans? Are you an accountant? Do you understand marketing or social media? These skills can greatly benefit a nonprofit.
- Don’t just offer suggestions, offer solutions. Smaller nonprofits are often operating at capacity. Provide ideas that will help solve problems without overtaxing the organization. You may have a good idea, but it may be impractical to implement. (i.e. an additional fundraiser may solve the financial issues, but be totally impossible to implement due to limited staff time.)
- Be present. Attend meetings, be an active participant and advocate for the charity anywhere you can. Being on a board should not be about status. It is about doing things for the greater good and helping forward the mission of the organization.
Like any relationship, a successful nonprofit/board partnership must be a two-way street. There must be open communication, clear expectations and a shared vision. When this occurs, nonprofits thrive, boards become engaged and the community as a whole benefits.
For additional resources on board development for nonprofits and board members we suggest the following resources:
• Board Source: http://www.boardsource.org/
• The National Council of Nonprofits: Article on Board Development: http://www.councilofnonprofits.org/resources/resources-topic/boards-governance/board-development
• The Nonprofit Expert: Article on Board Development http://www.nonprofitexpert.com/board_development.htm
1 Jim Collins “Good to Great” multiple references