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Maximize your nonprofit's visibility with Google Ad Grants

Unlock the potential of Google Ad Grants to increase brand awareness, attract donors, introduce people to your services and advance your mission. Our Dot Org Solutions team specializes in helping established nonprofits leverage this powerful resource, from eligibility and setup to ongoing management. Schedule a no-obligation call today and learn how we can create Google Ad Grant strategy for your organization.

Expert guidance from nonprofit specialists

Navigating Google Ad Grants can be complex. Our team understands the unique needs of nonprofits and delivers personalized strategies that align with your goals. We can handle every part of your Google Ad Grant experience, from application and compliance to campaign optimization, so your team stays focused on your mission. We have a proven track record of securing and managing Ad Grants for organizations nationwide.

Google Ad Grant Dashboard

Help at every stage

Managing Google Ad Grants requires an ongoing strategy and technical expertise. That's where we come in. We offer: 

  • Eligibility check & application assistance
  • Grant account set up
  • Keyword research & campaign creation
  • Ad copywriting and testing
  • Landing page optimization
  • Ongoing compliance monitoring & reporting
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Competitive pricing

Our goal is to make Google Ad Grant set up and management affordable for your organization. We actively monitor your account and look for ways to maximize your grant. We also provide additional services designed to enhance your current website to improve conversions from site visitors. 

 

Onboarding & campaign set up

Get started

  • Review goals & build structure
  • Analyze site and research keywords
  • Review Google Analytics
  • Build campaigns & keyword lists
  • Write ad copy
  • Build ad extensions & assets
  • Set up conversion actions
  • Set geo-targeting
  • Set up bids & bid strategy
  • Optimize account based on goals

$1,000

Let's get started

Monthly management & reporting

Ongoing management/support

  • Weekly budget management
  • Weekly keyword analysis
  • Monthly meeting with Dot Org
  • Monthly targeting analysis
  • Monthly ad text review
  • Monthly competition analysis
  • Monthly Google Analytics review
  • Monthly reporting
  • Ongoing Google optimization
  • Quarterly reviews & reports

$450/mo

Let's get started

Additional technical & creative services

Grant enhancements

  • Website audit
  • Website optimization recommendations
  • Website copy updates
  • Landing page creation
  • Google Analytics set up
  • Ad Grant submission
  • Calculated properties
  • Filtered analytics view
  • UX/UI recommendations
  • Application assistance

Pricing varies

Contact us for pricing

What is the Google Ad Grants program?

The Google Ad Grants program provides eligible nonprofits with $10,000/month of in-kind advertising on Google Search. These text ads can help your nonprofits increase visibility, drive website traffic, promote services and reach new supporters. To qualify, nonprofits must apply through Google for Nonprofits and maintain compliance with program requirements like ad performance thresholds and active account management.

FAQs

To receive a Google Ad Grant, your organization must have:

  • 501 (c)(3) tax-exempt status.
  • a high-quality website hosted on your own domain that is secured with HTTPS
  • a website SSL certificate installed
  • Google Analytics installed.
Schools, hospitals (and some other healthcare providers), colleges and government agencies are not eligible for grants. If you work for one of these organizations and have a separate foundation or supporting organization, you are eligible to apply. Churches, while tax-exempt by default, will need 501(c)(3) status to be eligible. 
  1. Create a Google for Nonprofits account 
  2. Verify your nonprofit through Percent
  3. Submit a Google Ad Grant application 

Absolutely. Google Ad Grants help your nonprofit show up in search results at the moment someone is actively looking for help, resources or ways to get involved.

This information doesn't always surface directly in chatbots.

While AI tools provide general answers, Google Search Ads still control visibility on high-intent queries, like:

  • “volunteer opportunities near me”
  • “domestic violence shelters in Ohio”
  • “nonprofit jobs Akron”

Your ad can appear above organic and AI-driven results, directing users to your highest-converting landing pages. Plus, AI can enhance your ad strategy by helping you write better copy, identify keywords, or even improve your landing pages.

AI is powerful, but Google Ad Grants still meet people where they’re searching. 

You can run search campaigns through the Ad Grant program. Display, shopping, YouTube or video campaigns are not eligible with Ad Grant money, though you can pay for those on your own.  

We recommend you run campaigns that align with your marketing goals. Some examples of successful campaigns include organization branding, service promotion, hiring campaigns and fundraising campaigns. 

There is no expiration. However, you are eligible to receive the grant monthly as long as you abide by Google's Ad Grant expectations. These include:

  • maintaining a 5% account CTR (click through rate)
  • keeping keyword quality score of two (2) or above
  • having two active ad groups per campaign
  • having two sitelink ad extensions per ad
  • specific geo-targeting
  • not having any single-word keywords
  • displaying active account management monthly
  • setting up conversion tracking
  • maintaining active Google Analytics tracking

Your results will depend on the goals you are hoping to achieve. The purpose of using active search ads is to drive users to your website. 

Therefore, gaining new website visitors and having those visitors take action are good ways to measure success. 

We can help you reinstate your account, comply with policies and get back on track! 

Want to learn more about Ad Grants and digital marketing?

Check out a few of our blogs!

Google AdGrants-1

Using Google Ad Grants to increase visibility for your nonprofit

Read the blog
001Desk

Using digital ad campaigns to boost your nonprofit presence

Read the blog
034DeskFlatLay-1

6 digital marketing investments to improve reach

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MARKETING AND FUNDRAISING SERVICES

How can we help?

Excited to get started? Want to learn more about our Google Ad Grant servcies?  Tell us a little more  and we'll get you what you need. Or schedule time to talk with us to learn how Google Ad Grants can help you reach your marketing and fundraising goals.